High school students from the four Snowy Valleys Council high schools participated in an intensive day long graphic design workshop as part of the development of the new corporate identity for the council last week.
Mitchell De Luca (Tumbarumba High School), Hayleigh Judge (Tumut High School), Jessica Whiting (Batlow Technology School) and Emily Sturgess (Macauley Catholic School) travelled to Sydney last Wednesday for the internship.
“The idea to involve local students with an interest in graphic design evolved from the community consultations for the corporate branding project,” said Administrator Paul Sullivan.
“When the consultants from the Destination Marketing Store (DMS) floated the idea of an abbreviated version of an internship, the management team was right on board. Our Community Development Team contacted the local high schools and the schools nominated their chosen students,” he said.
The four students joined the creative team at Leonards Advertising agency in Redfern where they sat through the briefing session by Charlotte Prouse from DMS, highlighting the attributes and meaning that the new logo needed to espouse.
“It’s a lot more complicated than just drawing up a pretty picture,” said Batlow Technology School student Jessica Whiting.
Council’s Communications Officer Mrs Shelley Jones accompanied the students for the day.
“It was a real eye opener for the kids. There’s a lot involved in the creative process and a lot of things to consider like the story and meaning behind the image, the community’s expectations, typography, colour choice and shapes,” she said.
Accomplished young artist Mitch De Luca enjoyed the sketching session, quickly turning out some initial concepts based on the physical attributes of the Snowy Valleys Council.
“The team at Leonards were very patient and encouraging, and really listened to the kids ideas and comments,” said Mrs Jones.
Three logo concepts will be developed, which will then go out to the community to vote.
“We’re hoping for three very distinctive concepts from the creative team. These designs will then be released to the community to vote at the end of this month,” said Mr Sullivan.