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A new vision for council

Snowy Valleys Council has progressed a number of important initiatives to ensure it is set for success following the amalgamation of Tumbarumba Shire and Tumut Councils in May this year, Administrator Paul Sullivan said.

The council had made significant progress in the development of a new corporate identity, which Mr Sullivan said would position the council as an organisation that is solution-focused, proactive and committed to supporting strong and vibrant communities across the region.

“By having a clear, unifying vision for the Council, we will set the foundations to ensure it is community-minded, transparent and always acts with integrity. It will also assist us to build on the strengths of the two former Councils to create a positive workplace culture,” said Mr Sullivan.

The approach adopted by the council has been designed to deliver on two of the NSW Government’s key objectives for the amalgamation, which are to create a unifying vision to guide the work of the Council and to ensure effective communication and community engagement.

A further stage in the project will be to clarify the vision for the region to position it as an outstanding place to live, work or visit.

The new corporate identity is currently being finalised following extensive consultation with staff, community representatives and the Local Representative Committee (LRC) undertaken during August and September.

“I would like to thank all those who participated in the workshops and community meetings to help shape a positive future for our Council and our community,” said Ms Kay Whitehead, Interim Deputy General Manager.

In acknowledging the input from staff and the community, Ms Whitehead highlighted some of key issues raised across the region, including:

• A very strong desire for the new Council to be solution-focused and avoid regulation for regulation’s sake;
• Ensure transparency in decision-making and communicate outcomes of community consultation processes;
• Support vibrant communities by being proactive and providing balance in the location of a range of Council positions and services throughout the region;
• Encourage investment and support a diverse economy, including growing the visitor economy by having a strategic plan for tourism and events; and
• Increasing the opportunities for young people to participate in the community.

The next step for Snowy Valleys Council will be to finalise the corporate brand strategy and provide the opportunity for the community to have their say on their preferred logo design.

In late October, the Council will facilitate a community-wide vote on their preferred logo from three designs, which will be developed in the coming weeks.

Interim General Manager, Mr Bob Stewart, said that as a result of feedback from the community the Council was very pleased to invite a student from each of the high schools in the region to be part of the logo design process.

“We invited all four high schools to nominate a student to spend a day in the design studio with the creative team based in Sydney. The students will get a chance to see first-hand how to develop a logo based on our organisation’s new vision and brand strategy,” explained Mr Stewart.

“Our Communications and Media Officer, Ms Shelley Jones, will be accompanying the students when they go to Sydney on Wednesday, October 5. I am confident that the students will have a great experience while also being able to help shape the final designs we will present to our communities,” said Mr Stewart.